Shane Southern


Shane Southern

Like many boomer kids my exposure to radio was early as my parents hauled me and my older sister around to the doctor’s office or Yellowstone National Park or places in between.  Radio was always ‘there’ and I was fascinated by it.  I called my first talk show at 10 years old no doubt parroting my father’s opinion on the Viet Nam war.  I can still remember how nervous I got waiting for the host to take my call.

I qualified for a Broadcast Operators Permit as soon as I reached the legal age of 14.   My first job was with WHIS AM/FM, Bluefield, WV. 

By 20 I had worked all over the country and was on the air at WHHY radio in Montgomery, AL when I received a call from my folks telling me that they heard a radio station in Beckley was for sale. That station was WCIR. 

In 1975 my father and I began Southern Communications Corp and the real fun began….and continues.

Beth Reger

General Manager

Beth Reger

General Manager 

Beth has been the Office Manager for Southern Communications since April 2015, taking the Station Manager position in February 2021.

Beth is also currently the Executive Officer of the Southern WV Home Builders Association.

She coordinates the Women’s Expo, Home & Leisure Show along with the annual Southern WV Home Builders Association and Toys for Tots Golf Outing.

Beth grew up in Fayetteville WV and now lives in Beckley with her husband Jason, she has two daughters Amanda and Kristina and a handsome grandson Bryson.
Beth enjoys bow hunting, fishing and loves the outdoors. 

Contact Info

306 S Kanawha St,
Beckley, WV 25801

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